Search Engines Now The Most Trusted Media Source
The 2015 Edelman Trust Barometer was recently released and offers some thought-provoking insight around trust, and in particular which media sources people are most likely to associate with being...
View ArticleMake Your Written Content ‘POP’ With Graphics
It’s no secret that quality content is key when it comes to getting recognised in the Search Engine ranks, with Search Engines such as Google and the like placing heavy emphasis on quality content....
View ArticleGoogle AdWords Search Funnels – a.k.a. Attribution
A couple of weeks ago, Google announced that Search Funnels within the AdWords interface were being renamed to “Attribution”. Attribution data and reporting can be found under the ‘Tools’ drop down...
View ArticleIs New Zealand on its way to being a digital nation?
On January 18 2015, the record for the fastest 10 km on crutches was awarded to a New Zealander who completed the race on one leg in 1 hour 13 minutes and 40 seconds. Other (and perhaps more...
View ArticleGoogle Takes Additional Steps To Improve Mobile Ad Traffic Quality
Everyone has been exposed to ads online, but on mobile they can be particularly annoying. Users frequently find themselves clicking them by accident – which results in a website or app loading which...
View ArticleHow to speak in search
You changed your bidding strategy and your CPC decreased by how much? But what about CTR? And CPA? What IS did you get? Total conversions? And ROI increased by how much? In paid search, if a phrase can...
View ArticleGet more out of Christmas with Search
It’s the most wonderful time of the year, or so they say; Christmas! A day to celebrate, eat, drink, be merry, and of course, open presents. For retailers worldwide, a significant portion of a total...
View ArticleSearch Engines: STILL the most trusted Media Source
A year ago I wrote a blog on the 2015 Edelman Trust Barometer; and in particular that for the first time, the survey results showed that Search Engines were the most trusted source for information. Not...
View ArticleBack to Basics – Paid Search Competition
Dictionary.com defines competition as the “rivalry between two or more persons or groups for an object desired in common, usually resulting in a victor and a loser but not necessarily involving the...
View ArticleGoogle Shopping – Is It Worth It?
Like a lot of Google AdWords features, NZ tends to be a little bit behind in getting our hands on them; however, we’re now several months in to the launch of Google Shopping after its release earlier...
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